A timeless parable in the vein of Aesop, this beautifully illustrated, inspirational tale shows that growth and change are forever a part of life and that it's never too late to follow your dreams. Ken and Maddy, together with Dave Zabowski and his 8 year-old daughter, Grace, created this book to help children of all ages understand that growth and change are forever a part of life, and that it's never too late to follow your dreams.

Drawing on her 20+ years of studying demographics, Dychtwald describes how age is becoming less relevant in defining who we are and how we live our lives. Throughout most of history, life was short and people lived a predictable linear life plan: first they learned, then they worked, then they rested and died. That was life. But that model of life is quickly changing as life expectancy soars and the boomer generation begins to hit their so-called mature years. The cyclic approach to life has begun to replace the old linear life path where people can go back to school at 40, 60 or 80, have second and third careers and reinvent their retirement years. In this groundbreaking book, Maddy Dychtwald, a leading expert on generational marketing, offers a radical new view of how Americans live, work, and buy and the staggering implications for the marketplace, the workplace, and our lives.