What women in the know already know, and what major news outlets are reporting with escalating frequency-the world is about to change.

In the United States and in many nations around the world,
women are on the cusp of new financial power-and evidence
suggests that women will use this power to improve society
in ways we can only begin to imagine.

In Influence, renowned demographer Maddy Dychtwald and writer Christine Larson show this profound growth in female authority, a growth that is ongoing and already causing far-reaching effects in the workplace, the marketplace, and the home. For the first time in history a majority of women are earning their own money and paying their own way and, so, taking charge and making changes in their careers, their consumerism, personal lives, investments, and activism. Through candid interviews, lively reporting and with exclusive research, Dychtwald reveals a huge cultural transformation that is about to occur-a true tipping point, after which more children will have quality health care and education, workplaces will be more responsive to families, men will experience new freedoms and opportunities to pursue more meaningful careers, and those corporations and nations led by women will thrive-as corporations and nations led by women are already doing.

Dychtwald and Larson give us a sneak peek at the world turned right-side-up by women. To read this book is to prepare oneself for an altered-and improved-cultural landscape to come.

A timeless parable in the vein of Aesop, this beautifully illustrated, inspirational tale shows that growth and change are forever a part of life and that it's never too late to follow your dreams. Ken and Maddy, together with Dave Zabowski and his 8 year-old daughter, Grace, created this book to help children of all ages understand that growth and change are forever a part of life, and that it's never too late to follow your dreams.

Drawing on her 20+ years of studying demographics, Dychtwald describes how age is becoming less relevant in defining who we are and how we live our lives. Throughout most of history, life was short and people lived a predictable linear life plan: first they learned, then they worked, then they rested and died. That was life. But that model of life is quickly changing as life expectancy soars and the boomer generation begins to hit their so-called mature years. The cyclic approach to life has begun to replace the old linear life path where people can go back to school at 40, 60 or 80, have second and third careers and reinvent their retirement years. In this groundbreaking book, Maddy Dychtwald, a leading expert on generational marketing, offers a radical new view of how Americans live, work, and buy and the staggering implications for the marketplace, the workplace, and our lives.