The New “Power Consumer”
A compelling and comprehensive portrait of the new power demographic: boomers in middlescence and beyond. An examination of how this generation’s anti-authoritarian and rule-breaking behaviors have reshaped our culture, our society and our lives – and will continue to do so in the decades ahead as they migrate out of youth into the most powerful years of their lives.
With decades to go before they encounter old age, boomers now have more knowledge, money, social influence—and a taste for reinvention—than at any previous time in their lives. Yesterday’s “linear” model of aging/living is being replaced by a new “cyclic” life paradigm - bursting with continued personal growth, career reinvention, liberated leisure, rekindled relationships, financial freedom and enhanced spending power.
This dynamic presentation offers an insider’s guide to boomers’ buying patterns, attitudes, and expectations for this new stage of life, which are vastly different than those of any previous generation.
To learn more about The New “Power Consumer” multi-media presentation or for speaker availability and fees, please contact
Robyn Hamilton at