New survey on eve of Woodstock anniversary shows ‘generation gap’ has widened but softened
The Mercury News
August 12, 2009
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Cashing in on aging boomers
Sacramento Business Journal
May 29, 2009
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‘Age Wave’ expert speaks at 2009 annual meeting
Community Hospital of the Monterey Peninsula Newletter
February 09, 2009


Staying Sane in an Insane World
Diablo
January 01, 2009
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As boomers age, focus should be on keeping folks healthy
Tennessean.com
August 06, 2008


Coming Soon: A Future To Make the Present Look Like the Good Old Days
The Age
June 25, 2000


Gray means green: Mature
stars score at the box office

Detroit Free Press, June 3, 2006


Women, Money and Personal Reinvention
The Huffington Post, February 29, 2008


Innovative Marketing Campaign
Asks Filmgoers to Hop In

The Salt Lake Tribune, February 28, 2008


Retiring Retirement
The Futurist, March 2008


Flash Forward
National Association of Female Executives (NAFE), August 2007


Generationally Speaking
How Design, August 2007



Retirement: Q&A With Maddy Dychtwald
INSITE 2007, June 2007

Pink

Re:Invent Yourself
Pink, January 2007


A Golden Age: Some Advertisers See a Rich Market in the Generation Heading into Retirement
Times Union, July 17, 2006

Central Contra Costa Sunday Times

On The Hot Seat
Central Contra Costa, April 16, 2006

Consumer Reports on Health

The New Retirement: Staying 'Engaged' Can Keep You Healthier
Consumer Reports on Health, April 2006

Advertising Age

Ageless Aging of Boom-X
Advertising Age, January 2, 2006

Minneapolis Star Tribune

A New Look at Retirement: How Do You Invest Your Time?
Minneapolis Star Tribune, March 26, 2006

Diablo Magazine Online

Super Boomers
Diablo Magazine Online, January 2006

Supermarket News

Generation Impact
Supermarket News, November 28, 2005

Variety

Will H'wood Act its Age?
Variety, November 6, 2005

CNN Money

Golden Oldies: Are Media and Entertainment Companies Underestimating the Spending Power of Baby Boomers?
CNN Money, September 2005

Plan Sponsor . Com

Home Depot Dangles a Broad Benefits Package to Woo Older Workers
PlanSponsor.com, November 2004

Knight Ridder

All Grown-up and Hunting for Style
Knight Ridder, September 13, 2004

Strategy Magazine

"Det Grå Guld er Begyndt at Lokke"
Berlingske Business, April 13, 2004

Strategy Magazine

"The Ageless Consumer"
Strategy, March 8, 2004

Institute of Arthritis and Pain

'Age-Wave' Science of Ageing A Demographic Imperative for Healthcare
Institute of Arthritis and Pain, March 2004

Fast Forward

Today's Customer is Defined as Much by Lifestyle and Attitudes as by Lifestage and Attributes
Sodexho Fast Forward, 2004


Specialty Retail Report

"Seniors: Defying Stereotypes"
Specialty Retail Report, Winter 2004


Boston Globe

Life is Unpredictable, Age Irrelevant in 'Cycles'
Boston Globe, June 29, 2003


SF Chronicle

For Boomers: Cyclic Living and Reinvention Metamorphosis: Retiring the Golden Age of Retirement
San Francisco Chronicle, June 29, 2003


Columbus Dispatch

Empty Nests, Full Lives: When Grown Children Leave, Some Parents Relish Sudden Freedom
Columbus Dispatch, June 04, 2003


Soundview

Understanding The New LifeCycle Revolution
Soundview Executive Book Summaries, May 19, 2003


San Jose Mercury

Ageless Consumers Of The Baby Boom Generation Change The Timbre Of Marketing
San Jose Mercury News, May 04, 2003


OCRegister

Change is a Gift of Our Era, Author Says
Times Dispatch, May 03, 2003


Times Dispatch

'Unretirement?' Prepare Yourself
Times Dispatch, April 28, 2003


American Demographics

The Next 25 Years: Population Projections...Forecast a Larger, Older and More Diverse Nation, One with Many Opportunities -- and Challenges -- for Business
American Demographics, April 2003


Orlando Sentinel

What Cyclical Lifestyle Means for Businesses
Orlando Sentinel, April 14, 2003


Orange County Register

Back in the Swim: Returning to the Workforce Isn't Easy, But There Are a Few Steps You Can Take to Improve Your Chances
Chicago Tribune, April 02, 2003


IMCA

The Four Faces of Retirement
Investment Management Consultants Association, March/April 2003


Orange County Register

Soon, Old Age Won´t be an Option
Orange County Register, March 19, 2003


Ottowa Citizen

Forbidden Fruit: Just as we Were Due to be Tired of Depriving Ourselves, Along Comes the Threat of War
Ottowa Citizen, December 28, 2002


Kansas City Star

A Lot Of Women Think Fashion Industry Ignores Them
Kansas City Star, May 24, 2001

Palm Beach Post

Do You Fit In?
Palm Beach Post, April 24, 2001


Advisor Forum
Boomers at the New Millennium
Advisor Forum, Volume 2 Issue 3


Ohio Realtor
Baby Boomers Set Tone for Active Retirements
Ohio Realtor, Volume 55, Number 5



Back to the Future
Herald Sun, June 20, 2000 - Business


The Age
The Future - Choice, the Opiate of the People
The Age, June 21, 2000


The Age
Coming Soon: A Future To Make the Present Look Like the Good Old Days
The Age, June 25, 2000





Reach Out
to All Generations
(28 sec.)



Boomer Report (3:55)