Maddy Dychtwald
Press


Generationally Speaking
How Design
August 2007


A Golden Age: Some advertisers see a rich market in the generation heading into retirement
Times Union
July 17, 2006

Central Contra Costa Sunday Times
On The Hot Seat
Central Contra Costa
April 16, 2006

Consumer Reports on Health
THE NEW RETIREMENT: Staying 'engaged' can keep you healthier
Consumer Reports on Health
April 2006

Advertising Age
Ageless Aging of Boom-X
Advertising Age
January 2, 2006

Minneapolis Star Tribune
A new look at retirement: How do you invest your time?
Minneapolis Star Tribune
March 26, 2006

Diablo Magazine Online
Super Boomers
Diablo Magazine Online
January 2006

Supermarket News
Generation Impact
Supermarket News
November 28, 2005

Variety
Will H'wood act its age?
Variety
November 6, 2005

CNN Money
Golden oldies: Are media and entertainment companies underestimating the spending power of Baby Boomers?
CNN Money
September, 2005

Plan Sponsor . Com
Home Depot Dangles a Broad Benefits Package to Woo Older Workers
PlanSponsor.com
November, 2004

Knight Ridder
All Grown-up and Hunting for Style
Knight Ridder
September 13, 2004

Strategy Magazine
"Det grå guld er begyndt at lokke"
Berlingske Business
April 13, 2004

Strategy Magazine

"The Ageless Consumer"
Strategy
March 8, 2004

Institute of Arthritis and Pain

"'Age-Wave' Science of Ageing A Demographic Imperative for Healthcare"
Institute of Arthritis and Pain
March, 2004

Fast Forward

"Today's Customer is Defined as Much by Lifestyle and Attitudes as by Lifestge and Attributes"
Sodexho Fast Forward
2004


Specialty Retail Report

"Seniors: Defying Stereotypes"
Specialty Retail Report
Winter, 2004


Boston Globe

"Life is Unpredictable, Age Irrelevant in 'Cycles'"
Boston Globe
June 29, 2003


SF Chronicle

"For Boomers: Cyclic Living and Reinvention Metamorphosis: Retiring the golden age of retirement"
San Francisco Chronicle
June 29, 2003


Columbus Dispatch

"Empty Nests, Full Lives: When Grown Children Leave, Some Parents Relish Sudden Freedom"
Columbus Dispatch
June 04, 2003


Soundview

"Understanding The New LifeCycle Revolution"
Soundview Executive Book Summaries
May 19, 2003


San Jose Mercury

"`Ageless Consumers' Of The Baby Boom Generation Change The Timbre Of Marketing"
San Jose Mercury News
May 04, 2003


OCRegister

"Change is a Gift of Our Era, Author Says"
Times Dispatch
May 03, 2003


Times Dispatch

"'Unretirement?' Prepare yourself"
Times Dispatch
April 28, 2003


American Demographics

"The Next 25 Years: Population projections...forecast a larger, older and more diverse nation, one with many opportunities -- and challenges -- for business."
American Demographics
April, 2003


Orlando Sentinel

"What cyclical lifestyle means for businesses."
Orlando Sentinel
April 14, 2003


Orange County Register

"Back in the swim: Returning to the workforce isn't easy, but there are a few steps you can take to improve your chances"
Chicago Tribune
April 02, 2003


IMCA

"The Four Faces of Retirement"
Investment Management Consultants Association
March/April, 2003


Orange County Register

"Soon, old age won´t be an option"
Orange County Register
March 19, 2003


Ottowa Citizen

"Forbidden Fruit: Just as we were due to be tired of depriving ourselves, along comes the threat of war"
Ottowa Citizen
December 28, 2002


Kansas City Star

"A Lot Of Women Think Fashion Industry Ignores Them"
Kansas City Star
May 24, 2001

Palm Beach Post

"Do You Fit In?"
Palm Beach Post
April 24, 2001


Advisor Forum
"Boomers at the New Millennium"
Advisor Forum
Volume 2 Issue 3


Ohio Realtor
"Baby boomers set tone for active retirements"
OHIO REALTOR
Volume 55, Number 5



"Back to the future"
HERALD SUN
Tuesday, June 20, 2000 - Business


The Age
"The future - Choice, the opiate of the people"
THE AGE
Sunday, June 21, 2000 - Today 3


The Age
"Coming Soon: A Future To Make the Present Look Like the Good Old Days"
THE AGE
Sunday, June 25, 2000





Reach out
to all generations
(28 sec.)